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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 27, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Capri Holdings, Tapestry abandon plan to merge
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Burberry overhauls strategy amid rocky interim results
  4. Neiman Marcus honors Leonard A. Lauder in New York City
  5. Bloomingdale’s gets ‘Wicked’ for festive campaign
  6. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  7. Luxury Unfiltered: The self-inflicted luxury crisis
  8. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Top luxury campaigns of 2023: Audemars Piguet ‘Seek Beyond’
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