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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 27, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Belmond to launch new luxury sleeper train in England, Wales
  2. Bentley anticipates first electric SUV, arriving in 2026
  3. Loro Piana, Harrods celebrate holidays
  4. Rolls-Royce brings new showroom to Abu Dhabi
  5. Burberry appoints new chief product merchandising officer
  6. Capri Holdings, Tapestry abandon plan to merge
  7. Burberry overhauls strategy amid rocky interim results
  8. Four Seasons announces World Kindness Day activations
  9. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  10. Bloomingdale’s gets ‘Wicked’ for festive campaign
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