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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 26, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Belmond to launch new luxury sleeper train in England, Wales
  2. Meta drops price on paid subscription tier in EU
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Bentley anticipates first electric SUV, arriving in 2026
  5. Loro Piana, Harrods celebrate holidays
  6. Rolls-Royce brings new showroom to Abu Dhabi
  7. Burberry appoints new chief product merchandising officer
  8. Capri Holdings, Tapestry abandon plan to merge
  9. Four Seasons announces World Kindness Day activations
  10. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
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