Internet
March 26, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"ec09cb8ceec348acf5e311d727136342","s":"8b28b67db315155b"}
Share your thoughts. Click here