Internet
March 26, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"fa27743d21aa14135264a32f6aec8521","s":"c4af1069fa8b97bf"}
Share your thoughts. Click here