Internet
March 25, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"e7f040dcc9327e5e0d97879a13411eab","s":"de3c83318da2dc36"}
Share your thoughts. Click here