Internet
March 19, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"f8cd4e16a98a77a827ef0e3a58fee7e6","s":"828198a08f7d13a8"}
Share your thoughts. Click here