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Nov. 17, 2024
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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 15, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Authentic announces Barneys New York Residences in Tulum
  2. Alexandre Arnault named CEO of wines, spirits division at LVMH
  3. Louis Vuitton goes big with temporary NYC store
  4. Leading with pedigree, Range Rover promotes plug-in SUV
  5. Vestiaire Collective partners with influencers to combat fast fashion
  6. Genesis House presents winter light installation
  7. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  10. Burberry overhauls strategy amid rocky interim results
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