Internet
April 23, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"e1a1353162bcee201ecb70a15085157a","s":"e7dff05c8a711f63"}
Share your thoughts. Click here