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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 22, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Gucci channels spirit of giving
  3. Louis Vuitton goes big with temporary NYC store
  4. Alexandre Arnault named CEO of wines, spirits division at LVMH
  5. Authentic announces Barneys New York Residences in Tulum
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Genesis House presents winter light installation
  8. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  9. Kering launches Generation Award X Jewelry to support sustainable design
  10. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
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