Internet
April 18, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"71edc804fd88498fd1239019442ff854","s":"b61c300d0a722a13"}
Share your thoughts. Click here