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Nov. 19, 2024
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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 12, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Dior welcomes first beauty boutique in North America
  2. Luxury brands losing ground with younger audiences: Bain
  3. Luxury hesitant to integrate AI into creative processes: Bain
  4. Bridging the generational divide in luxury fashion
  5. Off the Cuff: A Q&A with Pomellato's Nathalie Diamantis
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  8. How technology is elevating luxury shopping in the age of experience
  9. Moët Hennessy invests in alcohol-free sparkling wine company French Bloom
  10. Moncler strategy based on speed, creativity and flexibility
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