Internet
March 27, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"1969b49151ff8cc2a9bd99b539a60b39","s":"57b5aa793c5ca185"}
Share your thoughts. Click here