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Internet

Web 3.0 can increase luxury sales through easier usability: Fashion’s Collective

July 11, 2011

The right-hand column on a product page suggests more options a user might like

 

Tab-based sites are a thing of the pastIn the face of ever-changing technology, luxury brands should now be focusing on creating a seamless customer experience through Web 3.0, according to an expert.

The term Web 3.0 does not refer to an entirely new Internet platform, but rather a change in which computers track information and display it. By connecting all the content and information for a chosen product, Web 3.0 provides an easier consumer journey, which is increasingly important for luxury brands.

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