Research
June 14, 2024
Millennials are once again challenging the status quo. Image credit: Worth Media Group
By Zach James
Boston Consulting Group (BCG) is revealing younger consumer’s luxury preferences.
{"ct":"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","iv":"d603c32daf7e233d5cdd47e65604acfd","s":"368f2af0be1f49d7"}
Share your thoughts. Click here