Research
June 14, 2024
Millennials are once again challenging the status quo. Image credit: Worth Media Group
By Zach James
Boston Consulting Group (BCG) is revealing younger consumer’s luxury preferences.
{"ct":"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","iv":"741072b35eb289394f1db3b53faccfaa","s":"9d838a52076f8cf0"}
Share your thoughts. Click here