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Out of home

Waterford targets young consumers with New Year’s Eve saga

December 31, 2013

 

By Jen King

Irish crystal-maker Waterford Crystal is aiming to increase brand awareness by publicizing its involvement in New York’s New Year’s Eve celebration through social media updates that explore facets of the brand’s connection to the Times Square Ball.

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  1. Dolce & Gabbana pops up in Portofino
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  5. Acqua Di Parma, designer India Mahdavi craft holiday collection
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