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Dec. 22, 2024
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Multichannel

Waterford Crystal targets young demographic with People’s Choice partnership

November 16, 2010

Consumers can vote for their favorite Waterford Crystal statue on the People's Choice Web site.

 

By Rachel Lamb

Waterford Crystal is raising brand awareness among a younger demographic by designing three custom-made trophies that fans of the People’s Choice Awards can vote for online.

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  1. BMW sets record with funds raised for education at playoff event
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  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  6. Vera Wang sells IP to brand management firm WHP Global
  7. Meta drops price on paid subscription tier in EU
  8. MGallery Collection wins Grand Prize for luxury tourism
  9. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  10. Mood of global millionaires in the pandemic-era
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