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Jewelry

Watch design could be the next frontier for AR

July 30, 2019

"Try-on" a watch through the WatchBox mobile app. Image credit: WatchBox

 

By Brielle Jaekel

Despite a long history of sticking with traditional marketing tactics, jewelry and watch brands have been leaning more into augmented reality, with some even making a case for using this technology in the design process.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Authentic announces Barneys New York Residences in Tulum
  5. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  6. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  7. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  8. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  9. Dior paints portrait of founder in biography
  10. Tmall employs VR to bridge bricks-and-mortar, online
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