Watches and jewelry
September 23, 2019
Digital marketing is important for reaching today's watch buyer. Image credit: Ulysse Nardin
By Sarah Jones
NEW YORK – Wearing a watch today is less about functionality and more about fashion and buying into a brand, enabling houses to differentiate themselves through marketing that centers on their unique history.
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","iv":"c33e707bf43941ace38f87dc5f7f1ac0","s":"f7803271244da94c"}
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