Watches and jewelry
September 23, 2019
Digital marketing is important for reaching today's watch buyer. Image credit: Ulysse Nardin
By Sarah Jones
NEW YORK – Wearing a watch today is less about functionality and more about fashion and buying into a brand, enabling houses to differentiate themselves through marketing that centers on their unique history.
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","iv":"4209bfd55dc379260dc2c307fba5f0f6","s":"08d0b4fae5ecd608"}
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