Watches and jewelry
September 23, 2019
Digital marketing is important for reaching today's watch buyer. Image credit: Ulysse Nardin
By Sarah Jones
NEW YORK – Wearing a watch today is less about functionality and more about fashion and buying into a brand, enabling houses to differentiate themselves through marketing that centers on their unique history.
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","iv":"0969099c9b1453a8e500dd9d6eb37c64","s":"221f106afa5aa0bc"}
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