Marketing
September 19, 2022
One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away
{"ct":"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","iv":"8e222f11d6c7f1ecd0399634cb8fcfb9","s":"2abb2052b2f8596e"}
Share your thoughts. Click here