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Internet

Waldorf sets dreamers to work for storytelling campaign

May 23, 2014

A photo of Olga Kurylenko from Waldorf Astoria's story campaign A photo of Olga Kurylenko from Waldorf Astoria's story campaign

 

By Joe McCarthy

Waldorf Astoria Hotels and Resorts is harvesting guest stories in the latest extension of its storytelling campaign by asking fans to describe what a dream experience at one of the brand's properties entails.

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  1. The future of successful luxury brand collaborations
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  3. Estée Lauder signs first-ever sleep expert
  4. Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
  5. LVMH releases interactive version of 2019 annual report
  6. 2024: The challenge for luxury amid global and regulatory changes
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. Johnnie Walker launches experiential Vault platform globally
  9. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
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