Travel and hospitality
June 14, 2018
Waldorf Astoria has released its first digital-led campaign. Image credit: Waldorf Astoria
By Sarah Ramirez
Hilton’s Waldorf Astoria Hotels & Resorts has launched its first digital-led campaign motivated by consumer insight data as rapidly-changing luxury travel trends shift how travel brands need to cater to affluent guests.
{"ct":"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","iv":"02f6264c5ee4100765255471bfb194c2","s":"fedd346c3364d717"}
Share your thoughts. Click here