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Mobile

VW ensures brand visibility during World Cup via soccer app

May 28, 2014

Volkswagen World Cup Volkswagen's Onefootball Brazil app

 

By Joe McCarthy

Audi and Porsche are among the luxury automakers likely to benefit from their parent company Volkwagen's World Cup application that facilitates the fan experience during the globally adored event.

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  1. Diageo unlocks Fusion Partnership Lab applications
  2. Audi propels Santa into the future with electric sleigh
  3. Balmain enlists virtual faces as brand spokesmodels
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. IWC social snow globe stirs up winter memories
  7. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  8. Rémy Martin toasts to the good life with new XO campaign
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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