Retail
August 16, 2018
Coty Inc. looks to the future with Amazon. Image credit: Coty Inc.
By Sarah Jones
As consumers increasingly use virtual voice assistants such as the Amazon Echo or Google Home for shopping, a new report indicates brand visibility and loyalty are at risk.
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","iv":"e650a60deb4e565a243b6945ca18b146","s":"a8f13695eec996a9"}
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