Retail
August 16, 2018
Coty Inc. looks to the future with Amazon. Image credit: Coty Inc.
By Sarah Jones
As consumers increasingly use virtual voice assistants such as the Amazon Echo or Google Home for shopping, a new report indicates brand visibility and loyalty are at risk.
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","iv":"32cf29d675e0dd8cce3880fad7f14775","s":"09cf3661a3906ade"}
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