Fragrance and personal care
September 2, 2021
Brands have a lot to learn from beauty content creators, especially when it comes to what consumer behavior. Image credit: Yves Saint Laurent
By Nora Howe
From blogs and video diaries to TikTok clips, the influencer marketing industry has evolved over the last 15 years to feature content creators who acutely understand consumer trends and behaviors.
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","iv":"f6eeae4a45e6ba6d48ef38ebc5496b6a","s":"64980198aa5895bc"}
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