Luxury Daily
The authority in luxury news.
Nov. 16, 2024
  1. Capri Holdings, Tapestry abandon plan to merge
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  4. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  5. In Geneva, Christie’s records new high with Aga Khan emerald
  6. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  7. Viceroy Hotels debuts narrative-driven brand identity
  8. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  9. Luxury Unfiltered: The self-inflicted luxury crisis
  10. Artist Esther Mahlangu to debut new work at SCOPE Art Show’s 2024 Miami edition
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Modern beauty influencers are market experts

September 2, 2021

Brands have a lot to learn from beauty content creators, especially when it comes to what consumer behavior. Image credit: Yves Saint Laurent

 

By Nora Howe

From blogs and video diaries to TikTok clips, the influencer marketing industry has evolved over the last 15 years to feature content creators who acutely understand consumer trends and behaviors.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Capri Holdings, Tapestry abandon plan to merge
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  4. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  5. In Geneva, Christie’s records new high with Aga Khan emerald
  6. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  7. Viceroy Hotels debuts narrative-driven brand identity
  8. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  9. Luxury Unfiltered: The self-inflicted luxury crisis
  10. Artist Esther Mahlangu to debut new work at SCOPE Art Show’s 2024 Miami edition
VIDEOS
More Videos

MORE IN Fragrance and personal care
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Coty beat last quarter’s luxury slump with 4.5pc sales boost
Estée Lauder Companies’ net sales dip 4pc
Estée Lauder Cos. names next CEO
Acqua Di Parma, designer India Mahdavi craft holiday collection
L’Oréal Group shows hidden impact of beauty in new podcast



RECENT ARTICLES
Alexandre Arnault named CEO of wines, spirits division at LVMH
Authentic announces Barneys New York Residences in Tulum
Genesis House presents winter light installation

Vestiaire Collective partners with influencers to combat fast fashion
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Burberry overhauls strategy amid rocky interim results