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Virgin Limited Edition goes with digital to market luxury safari experience

March 28, 2012

 

By Tricia Carr

High-end travel group Virgin Limited Edition is using social media and a dedicated microsite to market its new luxury safari camp called Mahali Mzuri, an experience that offers exclusive excursions and opportunities to see African wildlife.

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  1. The future of successful luxury brand collaborations
  2. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  3. Boucheron launches Serpent Bohème Vintage collection
  4. Christian Louboutin, Maison Margiela synergize styles in new collaboration
  5. Vacheron Constantin revamps Melbourne boutique
  6. Dunhill connects with Focus Features for ‘Black Bag’
  7. New Nobu residences, restaurant coming to the Netherlands
  8. Mercedes-Benz designates first North America CEO
  9. Summer campaign from Longchamp champions green living, gastronomy
  10. The next luxury hospitality trend? A trip with no agenda
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