Luxury Daily
The authority in luxury news.
April 17, 2025
  1. Contemporary partnerships chart luxury's path at Milan Design Week 2025
  2. Heritage Auctions to host landmark Chanel sale this spring
  3. Pre-fall visuals from Valentino offer nod to ‘OOTD’ culture
  4. Etro to bring branded residences to Thailand
  5. Silversea confirms world’s southernmost hotel will open in 2026
  6. First quarter sales up 7pc at Hermès
  7. Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics
  8. Holt Renfrew expands beauty product recycling program
  9. LVMH charges Jonathan Anderson with menswear at Dior
  10. Lamborghini shares tribute as Polo Storico restoration center turns 10
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Virgin Limited Edition goes with digital to market luxury safari experience

March 28, 2012

 

By Tricia Carr

High-end travel group Virgin Limited Edition is using social media and a dedicated microsite to market its new luxury safari camp called Mahali Mzuri, an experience that offers exclusive excursions and opportunities to see African wildlife.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Contemporary partnerships chart luxury's path at Milan Design Week 2025
  2. Heritage Auctions to host landmark Chanel sale this spring
  3. Pre-fall visuals from Valentino offer nod to ‘OOTD’ culture
  4. Etro to bring branded residences to Thailand
  5. Silversea confirms world’s southernmost hotel will open in 2026
  6. First quarter sales up 7pc at Hermès
  7. Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics
  8. Holt Renfrew expands beauty product recycling program
  9. LVMH charges Jonathan Anderson with menswear at Dior
  10. Lamborghini shares tribute as Polo Storico restoration center turns 10
VIDEOS
More Videos

MORE IN Internet
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Amazon explores luxury resale, launches new campaign
Louis Vuitton joins Discord



RECENT ARTICLES
Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
Lamborghini shares tribute as Polo Storico restoration center turns 10
LVMH charges Jonathan Anderson with menswear at Dior

Contemporary partnerships chart luxury’s path at Milan Design Week 2025
Pre-fall visuals from Valentino offer nod to ‘OOTD’ culture
Follow @LuxuryDaily for the latest in luxury news