Apparel and accessories
January 30, 2020
Dior's spring/summer 2020 show. Image credit: Dior
By Sarah Jones
Influencers, celebrities and owned media channels are powerful promotional tools during fashion weeks, with these placements generating a greater portion of impact value for brands than their share of voice.
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","iv":"7129cad02bab86c500c16a0552245d78","s":"7dbda4d1e587070e"}
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