Apparel and accessories
January 30, 2020
Dior's spring/summer 2020 show. Image credit: Dior
By Sarah Jones
Influencers, celebrities and owned media channels are powerful promotional tools during fashion weeks, with these placements generating a greater portion of impact value for brands than their share of voice.
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","iv":"d8543ea47aa2128cdea0ccebfcb34de1","s":"acb28e85923167cb"}
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