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Dec. 22, 2024
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Apparel and accessories

Viral moments, values help brands stand out at fashion weeks

January 30, 2020

Dior's spring/summer 2020 show. Image credit: Dior

 

By Sarah Jones

Influencers, celebrities and owned media channels are powerful promotional tools during fashion weeks, with these placements generating a greater portion of impact value for brands than their share of voice.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
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