April 24, 2023 In Mr. Tran's case, 20 years of experience spans channels that are core to younger demographics, including stints as vice president of brand and culture marketing at online video service Hulu and senior director of marketing, head of social media and brand culture at South Korean technology company Samsung.In his most recent role, Mr. Tran led the B2C marketing department at TikTok, handling strategic partnerships, social media content, global brand strategy, paid media and organic content.“I am thrilled to welcome Nick, an accomplished marketing executive who has a very strong track record in creating successful brands and marketing moments that engage Gen Z and Millennial audiences around the world,” said Mr. Sabbagh, in a statement.[caption id="attachment_362105" align="alignnone" width="465"] Surviving a tough economic environment near 2022's end, online fashion retailer Farfetch seeks heightened profitability in 2023. Image credit: Farfetch[/caption]“These groups comprise a key segment of our customer base and delivering them to our brand and boutique partners is integral to the Farfetch offer,” Mr. Sabbagh said. “Successful marketing requires constant innovation and a willingness to push the envelope, something that Nick displayed at TikTok, in particular.“With Nick at the helm of our marketing efforts and incredible global marketing teams, I am confident that our brand will continue to thrive and evolve, which is a key focus for the new chapter of Farfetch’s marketplaces.”Mr. Tran has received global recognition for his work, carrying a “Most Influential CMO” title from Forbes,
