Chanel presented the video’s content as a secret but maintains a fun sensibility by pairing the tips with a lighthearted video featuring models gossiping about an unknown subject.The ecommerce-driven series includes six videos that explain how to use Chanel cosmetics, most notably the brand’s Vitalumière Compact Douceur, to “capture the sun,” “reinvent radiance,” “reveal your natural glow,” “to blend,” “to shine” and “to play with light" (
see story).An accompanying video series enlists actress Diane Kruger to explore the nature of beauty while drawing fans closer to the transaction finish line for its skincare line.
Where Beauty Begins video