Marketing
October 23, 2017
Chanel appeals to consumers with massive reach through Instagram video. Image credit: Chanel
By Brielle Jaekel
Video has been one of the most disruptive aspects of the digital takeover, but it is now, without a doubt, the most prolific force in relation to Internet traffic.
{"ct":"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","iv":"7beca8b270a925915299ebdd3346978d","s":"ab367e872f72f984"}
Share your thoughts. Click here