Marketing
October 23, 2017
Chanel appeals to consumers with massive reach through Instagram video. Image credit: Chanel
By Brielle Jaekel
Video has been one of the most disruptive aspects of the digital takeover, but it is now, without a doubt, the most prolific force in relation to Internet traffic.
{"ct":"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","iv":"e33172af862d506da1b651f4a3854aed","s":"2de12768d4a0afd0"}
Share your thoughts. Click here