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Multichannel

Video, event marketing spearheads Caruso property marketing

September 5, 2012

 

By Rachel Lamb

Caruso Affiliated is leaning on video and event marketing to push its new Los Angeles property in an effort to sell the luxury lifestyle as much as the actual property.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Gucci channels spirit of giving
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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