Retail
August 5, 2020
Shoploop allows brands to sell products directly from influencer videos. Image credit: Shoploop
By Dianna Dilworth
As consumers are spending more time in digital environments and less time in physical stores, many companies are experimenting with new forms of digital commerce through video.
{"ct":"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","iv":"66eacadd851455e0905276d27b9a6415","s":"30617a030d3b3e5e"}
Share your thoughts. Click here