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Nov. 19, 2024
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Retail

Video commerce offers brands new channels to sell to consumers

August 5, 2020

Shoploop allows brands to sell products directly from influencer videos. Image credit: Shoploop Shoploop allows brands to sell products directly from influencer videos. Image credit: Shoploop

 

By Dianna Dilworth

As consumers are spending more time in digital environments and less time in physical stores, many companies are experimenting with new forms of digital commerce through video.

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Gucci channels spirit of giving
  3. Trinity Investments acquires The Standard, London
  4. Louis Vuitton goes big with temporary NYC store
  5. Alexandre Arnault named CEO of wines, spirits division at LVMH
  6. Authentic announces Barneys New York Residences in Tulum
  7. Dior welcomes first beauty boutique in North America
  8. Kering launches Generation Award X Jewelry to support sustainable design
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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