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Retail

Video commerce offers brands new channels to sell to consumers

August 5, 2020

Shoploop allows brands to sell products directly from influencer videos. Image credit: Shoploop Shoploop allows brands to sell products directly from influencer videos. Image credit: Shoploop

 

By Dianna Dilworth

As consumers are spending more time in digital environments and less time in physical stores, many companies are experimenting with new forms of digital commerce through video.

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. Valentino Garavani unveils Vain handbag campaign
  3. Chrono24 rebrands in bid to lead global collector community
  4. L’Oréal hosts inaugural Longevity event in Paris
  5. Rebag links with Luxury Stores at Amazon
  6. Alfa Romeo signs on as sponsor of Italian sailing team
  7. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  8. Four Seasons Hotel Boston celebrates 40th anniversary
  9. New marketing chief takes reins at Equinox
  10. Is the sea of sameness killing luxury?
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