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Food and beverage

Veuve Clicquot’s pay-to-play social strategy yields category’s best returns: L2

March 16, 2017

Image courtesy of LVMH-owned Veuve Clicquot Image courtesy of LVMH-owned Veuve Clicquot

 

By Jen King

Although major Champagne brands are visible on social media platforms, the category lacks the investment of other spirits and luxury goods players needed for worthwhile engagement, according to a new report by L2.

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