Research
March 10, 2016
Mobile strategies can give brands an edge
By Chantal Tode
Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG Media Lab.
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","iv":"b1ab6035cd2a5d321229cd1ec1a0cc8d","s":"c679b42dfefc122c"}
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