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Consumer electronics

Vertu’s failure is a cautionary tale for luxury electronics

August 23, 2017

Vertu recently had all of its assets liquidated. Image credit: Vertu

 

By Danny Parisi

Last month, British luxury smartphone manufacturer Vertu closed its doors, signaling the dangerous road for luxury brands that seek to enter the world of consumer electronics.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Dior goes for gold with flashy J'adore campaign
  4. Stuart Weitzman names Kim Kardashian as global ambassador
  5. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
  6. Day's wrap: Tao Group, Henley & Partners, Dolce & Gabbana and Accor
  7. Dolce & Gabbana unites men, makeup in new marketing effort
  8. Louis Vuitton joins Discord
  9. The power of place: strategic footprints and the productivity of luxury fashion storefronts
  10. Global millionaire count to increase significantly by 2027: Agility
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