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Apparel and accessories

Versace models athluxury collection with urban dance-inspired short

March 20, 2017

 

By Danny Parisi

Screen Shot 2017-03-17 at 12.24.23 PM

Versace's "All-Nighters" short film

Italian fashion label Versace’s latest video campaign, “All-Nighters,” takes a cinematic approach to content marketing by going beyond traditional social media channels to distribute it.

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  1. Kering partners with International Trade Center in Madagascar
  2. Louis Vuitton announces debut beauty line
  3. Saks dedicates flagship windows to ‘And Just Like That...’ display
  4. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  5. Dior paints portrait of founder in biography
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
  9. J.P. Morgan Chase expands luxury branch format
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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