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Apparel and accessories

Versace models athluxury collection with urban dance-inspired short

March 20, 2017

 

By Danny Parisi

Screen Shot 2017-03-17 at 12.24.23 PM

Versace's "All-Nighters" short film

Italian fashion label Versace’s latest video campaign, “All-Nighters,” takes a cinematic approach to content marketing by going beyond traditional social media channels to distribute it.

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. Luxury brands losing ground with younger audiences: Bain
  4. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  5. Lexus logs 25 years of 'December to Remember'
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Trinity Investments acquires The Standard, London
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Vestiaire Collective partners with influencers to combat fast fashion
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Trinity Investments acquires The Standard, London
Christofle spotlights two centuries of innovation at Paris’ Musée des Arts Décoratifs
Kering launches Generation Award X Jewelry to support sustainable design