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Versace inspired by counterfeiting in M.I.A. Versus collection

October 21, 2013

 

By Jen King

Italian fashion house Versace is tapping the sensibilities of millennials with an email campaign that touts the arrival of its Versus Versace capsule collection in collaboration with British-Sri Lankan recording artist M.I.A., whose real name is Mathangi "Maya" Arulpragasam.

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  1. Audemars Piguet ventures through time for 150th anniversary
  2. Gucci names next artistic director
  3. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  4. Donatella Versace steps away from creative director role at Versace
  5. Christian Louboutin, Maison Margiela synergize styles in new collaboration
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Selfridges promotes new experiential retail initiative, ‘Obsessions’
  8. Boucheron launches Serpent Bohème Vintage collection
  9. Summer campaign from Longchamp champions green living, gastronomy
  10. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
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