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Versace drives U.S. ecommerce via content, personalization

December 6, 2012

 

By Tricia Carr

Italian fashion house Versace is encouraging online transactions from U.S. consumers through the introduction of a digital flagship store that features product-focused content and site-wide personalization.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. In Geneva, Christie’s records new high with Aga Khan emerald
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Meta drops price on paid subscription tier in EU
  6. Belmond to launch new luxury sleeper train in England, Wales
  7. Diageo launches new division for luxury brands, experiences
  8. Off the Cuff: A Q&A with House of Hunt's Holly Hunt
  9. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  10. Louis Vuitton dives into brand history via Virtual Reality
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In Geneva, Christie’s records new high with Aga Khan emerald
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Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear