Today in luxury marketing:
Versace's spring campaign was "not an easy feat"
Versace's spring 2013 ad campaign which was shot by Mert Alas and Marcus Piggot brings together three giant names in modeling: Kate Moss, Daria Werbowy and Joan Smalls. If that sounds like a lot of personality in one photo shoot, it was, Racked reports.
{"ct":"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","iv":"6a7a9a01da3e5a21f03591f8c0d76489","s":"4486f90bbb520f3c"}