Today in luxury marketing:
Versace's spring campaign was "not an easy feat"
Versace's spring 2013 ad campaign which was shot by Mert Alas and Marcus Piggot brings together three giant names in modeling: Kate Moss, Daria Werbowy and Joan Smalls. If that sounds like a lot of personality in one photo shoot, it was, Racked reports.
{"ct":"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","iv":"1b72f578bc6a1deb3f20d057eb23d989","s":"791ff0249ddd981c"}