Today in luxury marketing:
Versace's spring campaign was "not an easy feat"
Versace's spring 2013 ad campaign which was shot by Mert Alas and Marcus Piggot brings together three giant names in modeling: Kate Moss, Daria Werbowy and Joan Smalls. If that sounds like a lot of personality in one photo shoot, it was, Racked reports.
{"ct":"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","iv":"f379e37e81bd5eba291316307ab08261","s":"4322458e9e8990e3"}