Multichannel
July 1, 2014
Vanity Fair Born Curious
By Jen King
In the wake of its centennial celebration, Condé Nast’s Vanity Fair looked to understand its core audience’s sensibilities and affinities for the imprint through a quantitative study with A.T. Kearney.
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","iv":"8e8fa1c63e4b73022995338747526fb6","s":"726706a812d29460"}
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