Multichannel
July 1, 2014
Vanity Fair Born Curious
By Jen King
In the wake of its centennial celebration, Condé Nast’s Vanity Fair looked to understand its core audience’s sensibilities and affinities for the imprint through a quantitative study with A.T. Kearney.
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","iv":"f676b7e6bb2781fb435c26cf9e896341","s":"5b04f6b0294cc9fc"}
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