Today in luxury marketing:
Wonder walls: How Van Cleef & Arpels stays ahead of the curve
Architect-designers Patrick Jouin and Sanjit Manku have been defining the architectural character of the legendary French jewelry maison Van Cleef & Arpels since 2006, at the behest of the house’s president and creative director Nicolas Bos. This month, the ambition of this unique decade-long collaboration moves up a gear: a new flagship Van Cleef & Arpels boutique has just been unveiled at Place Vendôme, Paris, while the Jouin-Manku designed exhibition 'Van Cleef & Arpels – the Art of Science and Gems' opens at Singapore’s ArtScience museum, per Wallpaper* magazine.
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