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Jewelry

Van Cleef & Arpels finds most authentic influencers in employees

October 16, 2018

Van Cleef & Arpels took inspiration from the Brothers Grimm for its latest high-jewelry designs. Image credit: Van Cleef & Arpels

 

By Brielle Jaekel

NEW YORK – Similarly to many luxury brands, French jeweler Van Cleef & Arpels is highly meticulous about its authenticity on social media, and part of its strategy involves looking to a unique source for influencer marketing.

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  1. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  2. The new administration eased independent contractor rules. Can luxury brands cheer?
  3. Rimowa honors the winners of its Rimowa Design Prize
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Mandarin Oriental restores Italian castle
  6. Aston Martin, Apple release CarPlay Ultra
  7. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  8. Mercedes-AMG unveils collaboration with art collective MSCHF
  9. Chanel continues support for women directors with upcoming Tribeca Festival talk
  10. Valentino Garavani drops Nellcôte handbag campaign
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