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Internet

Van Cleef & Arpels channels heritage of luck to engage consumers

October 15, 2013

 

By Jen King

Jeweler Van Cleef & Arpels is using its brand heritage to pique the interest of brand enthusiasts and general consumers unfamiliar with its inspirations through a microsite that generates eight-second messages of luck Oct. 7-23.

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  1. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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  4. Custom car from Aston Martin honors brand's ties to Bond franchise
  5. Acqua Di Parma, designer India Mahdavi craft holiday collection
  6. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
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  9. LVMH rebrands online retailer 24 Sèvres for international growth
  10. Chanel's Coco brings intensity to its scent and marketing
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