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Apparel and accessories

‘Valentino Unboxing’ upends retail model with ‘phygital’ activation

March 17, 2023

Equal parts online and off, a new styling effort seeks to revolutionize the manner in which luxury consumers interact with seasonal merchandise. Image credit: Valentino Equal parts online and off, a new styling effort seeks to revolutionize the manner in which luxury consumers interact with seasonal merchandise. Image credit: Valentino

 

Italian fashion label Valentino is breathing life into the brand’s spring/summer 2023 collection via a series of interactive boutique-based elements.

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