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Dec. 22, 2024
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Apparel and accessories

‘Valentino Unboxing’ upends retail model with ‘phygital’ activation

March 17, 2023

Equal parts online and off, a new styling effort seeks to revolutionize the manner in which luxury consumers interact with seasonal merchandise. Image credit: Valentino Equal parts online and off, a new styling effort seeks to revolutionize the manner in which luxury consumers interact with seasonal merchandise. Image credit: Valentino

 

By Amirah Keaton

Italian fashion label Valentino is breathing life into the brand’s spring/summer 2023 collection via a series of interactive boutique-based elements.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
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  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. The RealReal opens retail location in Houston
  5. Happy Holidays!
  6. BMW sets record with funds raised for education at playoff event
  7. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  8. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
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