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Multichannel

Valentino targets global audience by live-streaming Shanghai collection

November 13, 2013

 

By Sarah Jones

Italian fashion house Valentino is taking an unconventional approach to promote the opening of its new store location in Shanghai by unveiling an exclusive collection Nov. 15 that will be available at this location months before it hits the shelves in other stores.

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  1. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
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  3. The Langham, Lucid Air bring custom house cars to NYC, LA
  4. Porsche cuts ribbon on esports facility in Cologne
  5. Fendi funds restoration of Renaissance-era landmark
  6. De Beers Group to discontinue lab-grown diamond business
  7. ThredUp launches first-ever digital vintage pop-up
  8. Richard Mille opens largest US storefront in Dallas
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. Longines wraps role as official timekeeper of 151st Kentucky Derby
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