Retail
November 28, 2022
The redesign places an emphasis on strong customer service, in the hopes of better engaging luxury clientele. Image courtesy of Valentino
By Amirah Keaton
Valentino stores around the world are getting a makeover, as brand executives seek to better align boutique experiences with business goals.
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","iv":"33f8e11d0926011888aba8698c7eeee3","s":"a8ca66b90dc5b311"}
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