Apparel and accessories
February 19, 2021
Living room/dining area of the Valentino Insights virtual home. Image credit: Valentino
By Nora Howe
Italian fashion label Valentino is leaning on interactive campaigns, including a new immersive virtual reality experience, to continue to engage with digital-first consumers.
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","iv":"d9c157d773b9dfc0cba87073776a6771","s":"60105460b7140c88"}
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