Apparel and accessories
February 19, 2021
Living room/dining area of the Valentino Insights virtual home. Image credit: Valentino
By Nora Howe
Italian fashion label Valentino is leaning on interactive campaigns, including a new immersive virtual reality experience, to continue to engage with digital-first consumers.
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1Lm9L6MQ90IK1elPPMeLLzrjgZ5c3UyJ9vxH7Q1CoEZX3soQDu+lI\/d0PRnR6FChOVlb5XPMN1hS7fSuaj4Yh2sAEdkqzm+p7V3LOvIJLXI1Gm\/7FJsOTZUPDnvqN3yLRy8Ke38WXF4JAh+dZqJVUp1Q8CDNFdTSKlaZZbYIn9Hl7e3SJkblmoO4u2w5jJ78e0gxeVFt0X34uN2xixtv1St5Lw0f0OH6ViRUIDjpQi3bF1JmSOR\/12hNblUsHKu7n44NB9c0T+16jkVF7ARi\/RsZf\/nCXme78LBzkxRvbyqJoukDWmGHcOCiiC5+Bu5AyXsqy76GyjsPhmjxy099l8YuKB9Fnkgi9b8ByOBowtuzrbG5OsWVhv6g2H5Dd12wUns0EJ364FFN8UkwCVP\/vvzvPuZZlrD7ha5LJRBrntk4ni3P2cQ7RyY110F5vjD9\/6VNT8fRP3LG9gohmFuRkNuOiXLvgl5Vrm7ltVc5Ha+VKyZ22eAcuz\/tVUEdFBi\/PCMSl\/7Ecr8piKASdJ5BZj2xQ6HewxmcphNzU5n1ewcQ48gV1fpXkJYlrLKfYJyZhXpXLo3jgrPU8qbQZQPmqHlr1XFeMILWgwWjPTrOw9RI\/GxEs2aZdCiRO007DnP+tPXxCJmmCBDg\/60wX2uTGrarsKrrslySba8apd+HwChcDlwQmuincpVmbdkwP4nmEXXat6X0Bu5q4ZSmCltxEpqqZhi6jM+34zMkR8Vbj\/YaPXbmuk7Aom+Vta1iij1q9c6Cksw\/VwUbcRYLInZrZAd6xC0kn0sS\/nqevOk2SUuJ6VCEcwzz+6UXNe6ejHHMlqwmk0KrTKGAbn7BCT7vxHgPsulDTB7yo+igKvgbQNxFG6FUMiY+vz7U\/Ug0k5cz0Zho4qe0JgqDaIQHnzvAhjXIuVLfRB37kHvN\/L7hhmMi0pdScY9rrlHuz9VL3G2+FmWvWIy4gp7P7CfJIf06JzKZfAAQjv6idiwT+tQ6MPAEEOfjyR0odZn+spcNVNywa6qigQ4D02iQteTRPQLu9IlFPyqgPTl\/OWoRCFxZ9AN48MAludE5nlGxsQT5wqLSXLENS+9gfgidYPEB0wjsNlYISWOvkvwnjNxf7aWGys6SyJDDvH7un6ik6\/5YBTs5wuRAh77j0K3xojLfkrj1YGPRZjMTvf+I48jiUZB7Qns\/rTD4vkr9IXf4DsgegN\/gordURYvyb7cjCd1M3mRGR6QmQ+fHwWa\/t1jg31OtV3NMFfad4f09wKQQMVe5vGoJrSx9mXtQtGZBJLSAI7YRkwwUAJLAo8PT2+V8zI43OWtjwN\/VJf2k15uf1AKLL2GbfDzC1EQ5kYumzFftU2IN8LqxLbzWF+yfwxMxvxB2WHgPiuS9V+e8BlDa60P58gXtPLo2JDy1QLFF7OxAHRU2abaQp3kDYTbROBjNCgSUwRtGKs4sHEU7YhW\/fT5eMqjpH7WKat4rqOvxEMQ0TaocCDx1\/hlKeo8Kk0WSmKLypbOFQs4CnzibhTRIeFrKp92ZGPDk\/3uxNHWTp8PbYDt6qY6KLwzHvP3a3GQms6btnPtBVqVCVQirfdfXAW5HnC1sNXUAeCX+3Q3R7yezlHGhEJtAIrt66VwX5I3mWS\/2dAK70zhpNWJphkhQnaLpQWds7xetoBUXvcmNJ\/exzO6UQEpH34koxmEw4BmX0C1ahEWN6fVKQx3hwv0QytOud6u3Vyp3T5eqnxZEAsdLH9\/xHOmspwLlmS+qXIyPbX5zpEzOHVrbho4PCD7eznAD2L7\/PW46ICScYP+Q4ehgSlVOKBQw1hjoy6pYs5FSmWm+Ari7sLT2Z3Lapp8B2xkWo3yvN3EPz68rG2F1PMXNp\/AQssB5mslPl3KfRmYnws+S+gtd44uXgCf5hIO2apmE+AzIhvSsv8y7cs0GCU4xlOpb1dhbzPR\/OoOH4u++izeQissY4OAnCLYLKZmVure6cv5axEYcyV7jdYUsTTVgZ+dgq5LwO7T6\/O\/daS71na\/XnlGkHbvKvQ6Il76KleqLSjyis9Z+t4ddUAygkd5TMm392kuL7\/56sNL5jhIRdEriwllxyIQYO1iqNXMLBPPB6Ht91mOWWbblV3U9jQzX9W25CIMuCSmoBQIHu7KvokMVzrZpjDUbcUtshDzPe6T\/RJol8MWYyBgLq6ISKE0n07XjYn6+O0BmbVk8Kovpaav6jdjU2lAiAMe0v1IN3c1aMqhXXsK2ssA3MG28e0pn6+bfpujvBNTFUR3MDlyuL64EosbFXbV+E5GrQtDKbOkVbKO6C1WvGz8t8BidI7UrLDqjimaS16tM3QC\/hmdkZGr0CF1QNKP0a7xUZ7YWdUmd1feIbfOtfs\/45ZkNnGIP9wTAPT5vR7gxn2xINpzJUyOStO+7urnb094N7hNB0dmsHUBORS7xrXHANXCiKQnDyeb+SADypQZR69ksgCbSGUqHt621rpKSaMdYmSQ6dayMxl\/TpBEhlJmdcchBDyLfDfz+r1u4rpcJvoJcVf4URDpQDMbFyjECnqY+MVAXHFACe+oLhHeCHAuFrpgWjkfYC9hwRqK\/eMwWsyii9Tm0pvy45Y821b8uLmGF5Ia1iiD1oOkMwEYQu9SXXenL2gtmrQiUPVt2pOlX0NWRwzvLizhMzDlAuHOaz\/QHf2Ru619bzUOeQTsgBlU9bXxdBjJkta\/OxqPMPMOE\/B7mAER4GhdTz29hrNwTCY5MrdTBBAt+RCBJMZtJNm6S6mZyfgHQDidOl5yjE6Cu3LliurpDuoUhbTuy5wJmKIGP3Be\/5MclW6AJ+TMhqxkgQ5RqhtjKGZiuoHAPIsffk7QHDBGFjoiPQmMSikgnvBbJrYg3QJsaQ66WfBloTphne9+UjsnmKjIt+jNdqbV6RLya+Miub89dVdz60mnERGQLaw82Gi9IsYiU\/+foIziBKtQh0c0\/N20KXdeEO1i5P2lSfNEiQ643Uwl53SJ9og41u+I8ichU\/vnPKQ5Ajz9CpCpjQtUi25VWAPyWhtwASohVUqtv8uUiDEcOUYZtnXrcovJw+eDelTdh\/tthaovSqBWSTusVO41MumpenNddSGT4KCDat\/3uJfItQOG1cnzxSpcRIIifq\/aqnp7RLrL1RdkXDElzE4gsGaPHRvntC5JFhkfj5Iu8ppgei9vdZxzhFWA\/EwCaH3xjCj1djN5Pr+hgeUmKd58cK8b2uYr3OM\/uvFJvDzZd83Lwxbh1LvSf+3Uvv3Gcmmtv8jMBTqzy\/Yhcpd9wZQO4RSF2lTtJncuyXo3wrCy2KhaGATrchwdfo0taMWcD5A1eImbpsUN3gTqkbEjkGMqRfQSqrx663TQJ6zaOOXGCNkOtFsqYlRJfQtDAPog4HxPbokK9t8CHpY5NPYhp7ZQtKi+\/BnOzstt5HSoGZO7DCq08UW\/quQjqVg2iV6v3BR8k8kiAb9MIS6Rt8icqBe0ZATp0ICMSQTAcbEPCJGDdlhTwGUE1tWYDXusyaUqpfBpGxP2eCGWB7G7V2RhKmahDOP2CDk0hV9MXXbfQ\/0YmqmlbzFcStVz8QDC\/7FSQAKmN6bveiuaedVlqcXWdwZudCTN8avE2ASILClInWXw3zin5xxE4XnFoJmu82oX8b0wpXUTmV6qSakCWQWk\/L2uWucgQzqvs6zSa6PI7smuILmfJNNhtHagDveNm13+kqs4PIN1wEiPS7eV0XGjno7eWkRLn5CfnuxXyy9inim9WpsbtfB9orHeZpVJu5QdFcUbiudtlEczj6\/fkThxsBnmFNGV3jKoOG1W4aaVFMg6WoCzXlqoHaRcE7OjO+jbFICYfe2rMQRwKsXrBxgSlazFbNFDTpWSy0YDqs6dZUAZpAe59zPZNCizLE2sqmqh7D+qqr29k+lrTdC1h+sGWVTatxHQJRLldTLfH5r5QDepjLRC91Hii2HMceE+T+qlnSzJuKbNav1AI0uB3u8aJanq41VeJj6V82MJysEPmGil6fnETfvOK9Y3etVZ6hTd9\/7RIQ+Ex3we2IuWv7x1DZJJqSpVZNG7K0eVXYRfRYFiPgXHZPCYVuBryOJ3nJyJKcaSVJyLL+98nizDUZnwz41UJo4jm8oikfdpUb\/fkxXrwZs2dQ8dP\/Ez8G\/3PJpQamyiWq2UJB433f9EzIQgRacklQ1KXVgf5sTiV+qQYlENf4lcuWGyO9JIJfmcT6G8sSwlQQ+4Rk5dq1rdKJvXt7AynmRaqq3VS8\/iRCxtG7upqW8WQVY8ApnXjVZLkIHwQyJlnNRVq1ayv0syEP\/MDprz9EbX\/SumPchmP2WtkaZGanA4V19WBHwkPyFvgof7EHi955UDcxypXaACdbMQSTM0EOtRkYYCxP90mwYt27Qk5tLb41wlv2F0TgLk6ux4S055LZOS1mAOEHFsuXXdbN0gn+FJSOpnmfZ51u4N6ZKcx3NoRN+Dk++AeZJI0ejC7GUKZN46FBCviALkuvTUBLH\/MowT03gLvAuR\/mVKpi4rbj7hGCZuRT5uOQozfDku8RQfz3PuGSf8NXPbE+lFIQfhtE2uQCy4Cb\/UiiK0Znlibxl+FXoAqB2Zf1HUgWoE5zZPwam4rIXbI35z0KdeTCmYcvWlAcL6YMuXu4rK0Jt+4K7YFj55374Z6dInl63ywG8J96O9UL0v7nNWJQWXqmboaV2X3k1LwokjDM0BpmsKw1xALfBFVKrSGapfwwfxLZIUT3GFy9dbexUbGWMVOEOEJfLWllSeYNEJ4vYc9dL8smNaWV3qJYQFZAUzNKbp7QrAeeldyj\/+uZrEspJys+3wM0tNlKmchqkGuyUuyfRo4V+IqYZ6MxJO5t0PosbSWTG8eJ3I6H+n7dZZYc4KjOg34shkNqMZoFZS3FU0JsqTg62oq4VcomQlIc5sn0rv+x6+aNOpcpd2wIFvNZ+XcXh6vPI9JzgHA+WP1YOWeLUvqMzl4a8LCuznGjgyjIuRXFM8Etz3GV\/XUzhvjURPxLYwgz5LsbnlRWXZWmC\/AhPGSHPqYARjvz59xy7atHaYkcMvuOI\/sUT9ZXRzSz9+0ZuDR4+zE2qJLrmKCaw51GJbUJL\/ndnK2yJCCnG0fXT4j2D0Tp+BxO8ZdlOc8cExD1HaXbYnFx0UDpa0pXIb\/x3H5pvo6KVvWKBgRoBeFhHOKTxTtWMdDBG8i4lQpxYlxt0JSdUpl5JF4cmyg\/SQmVthne1FaMzQKF9XwxlUhh6v4kv0AlDk2hLDHj+XOgE5oz7hYAvBvkN711ws+Zboy0DVqA+MmFJ12AGC9YI0QQKI8pRng1a5DidO\/4ryOpeV698xZAdmeB3m1lA4A0Zci5VGN42pysjWFCiEw8rvasZzHAnBzkSkPAMzMvx3uEztKLqlVRZsPZ1flHPDDOYOG\/x+I0xFITtegQAJ1bTy5FtxMDq4GapM46bJklrRpbdm7i5FdVPueMnIOixHTYTER+UW6\/R7qBY7yjJJ8Ja+nKnQZScWXG5BDu8HGUqUbnLh4SZoXMCV6I+E7\/ONBi862acATtVDaaWJvLDYLRWwjQ6B9\/tkL+QPHXCRjuaHcCMg+Qur1aSwtjpD0v+SrOISgISqISVf7mcws4pqbK037IoGmn797dDhvKoZTSHAndZuHO97ErHyZhwkUtn9y6j3LIuNzQ8QDKxMkCI9eTiq1\/5hzrQXmA4AkBlcE8+YYthIdEGYJUQI\/03Q5Dt8hfNvVvNODdtZIQvMlxohRDVbA6NeErM4sWpSS4xJkQ2AUrmRIo+DNL5Ks8EVQdB27dhvAHkpUL\/+2UvgPtqAuTc\/OmJa6CccYWuZf3jhIOlUXN6sZHRxtxfbQFai0yET5TXX\/3mYy1GJQgdwNm492d9e\/Pzjt7dFyqEiv3apc0QTflN4aornMEmyJqbgPS0y6fQbY+jlQmtKhbyBl4kay2AsCp+VNSMWF9V\/MqLNddC9nTpIfiXx6RwJLerDE6tWvIAB\/I0yFvDMHMIx\/bDIGX0BG4GQu62q+ErLPKyWT1ffEPQtugNqGTh93KJ29M5UN1hpm5NzQPWuJzSw3xsiJGgI46o8HpBxrPoKgqXJ6sD19eRODL8hXSyFjwt50r0\/jnRuqGGnfHLg2YNWyEFT\/OdrkR++Mov\/WJ7\/xTNO5le+tXM+zWr33cnQY4Qj9f0txvRE3UQdw4x43w124dWsp8P4\/kJa9IgxMw84dId0gx76nnFuIp7UiSRjKN13NoLIqkkrwoVO7mI1g3uVrA5lzsxeBE16XmM4Bwdsaghdn3R9RDodhCIvDjDKYYgBhtwFJPGFJtStrIsL\/7oXZgxYjbjYfJsc52k+vlouPbtbn9oa54pYShfeGaXGm3mAk0afwxyVoJGg5EOwqG2UM5aF305+OZV9adP3Qm7RAqhVOKZCSD7x2qXYrTIg2MTifs1x34lFvtP0mxbDcggPW1p4iMhXuyaQSTw0cYHcUmQmWERH4HVKEnLNd3hCUmEEbIICfMpsp2PzAwM41nhzrtiXCQsTOPpU=","iv":"2b7783494f8dccef72d29b55b0dc8892","s":"82ae58ababfcf709"}
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