Apparel and accessories
September 25, 2017
Customers can click or tap the video to instantly begin shopping the looks. Image credit: Valentino
By Danny Parisi
Italian fashion house Valentino is one of the first brands to create shoppable social media videos using technology from a new startup.
{"ct":"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","iv":"c0496f11157b1851993d54523a1ec925","s":"5b03a54b6b872efb"}
Share your thoughts. Click here