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Internet

Burberry, Gucci, Zegna are online fashion show masterminds

January 20, 2011

Brands are using fashion shows to engage consumers

 

By Rachel Lamb

Prestige brands such as Burberry, Gucci, Hugo Boss, Armani and Ermenegildo Zegna are launching online fashion shows to drive sales, increase Web site traffic and engage consumers in a way like never before.

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  1. In Geneva, Christie’s records new high with Aga Khan emerald
  2. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  3. Belmond to launch new luxury sleeper train in England, Wales
  4. Diageo launches new division for luxury brands, experiences
  5. Meta drops price on paid subscription tier in EU
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Bentley anticipates first electric SUV, arriving in 2026
  8. Loro Piana, Harrods celebrate holidays
  9. Rolls-Royce brings new showroom to Abu Dhabi
  10. Burberry appoints new chief product merchandising officer
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