Mobile
December 28, 2012
By Tricia Carr
Precision-cut crystal maker Swarovski has found mobile to be an integral channel and is in the midst of developing a long-term strategy. However, increasing application usage and gaining control of user-submitted content are the brand’s biggest obstacles.
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","iv":"4ead99361b75b7c450fc81b950e179b0","s":"d033946d9675b44a"}
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