Mobile
December 28, 2012
By Tricia Carr
Precision-cut crystal maker Swarovski has found mobile to be an integral channel and is in the midst of developing a long-term strategy. However, increasing application usage and gaining control of user-submitted content are the brand’s biggest obstacles.
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","iv":"3808e59a04ee3abac40a53ab974a7acb","s":"5586a5c6d5b4b8a0"}
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