Mobile
December 28, 2012
By Tricia Carr
Precision-cut crystal maker Swarovski has found mobile to be an integral channel and is in the midst of developing a long-term strategy. However, increasing application usage and gaining control of user-submitted content are the brand’s biggest obstacles.
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","iv":"6986027840b0cd82af3ac573c5ff3d18","s":"874b9db6cd381994"}
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