Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

User-submitted content, app usage are greatest challenges on mobile: Swarovski exec

December 28, 2012

 

Precision-cut crystal maker Swarovski has found mobile to be an integral channel and is in the midst of developing a long-term strategy. However, increasing application usage and gaining control of user-submitted content are the brand’s biggest obstacles.

To read the entire article, please subscribe or