Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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","iv":"a45ed1e97ed1aeb5acc29ded156ed08b","s":"1d47cad13a3612e8"}