Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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","iv":"951407fc9c7bf9936e3e4ae45e5a5a76","s":"bebde993c3669f6e"}