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Nov. 23, 2024
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Marketing

US millionaires more diverse than ever before

January 8, 2018

There are 16 million millionaires in the country, and each one is a valuable asset for brands. Image credit: WealthEngine. Image source Rolls-Royce

 

By Danny Parisi

Each of the 16 million millionaires in the United States right now is a powerful influencer with whom brands can engage.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Vestiaire Collective partners with influencers to combat fast fashion
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